Friday, January 4, 2013

Impact of iPhone 4S on App Sales

Last Friday Apple released their newest phone, the iPhone 4S. It seems to be a huge initial success, selling over 4 million devices the first weekend. As a developer, this is very welcome news.  The following chart  shows my daily profits since the beginning of May. That was when I quit my job to start my app business full time.



Starting from a very low base, things have been growing steadily over time as I've released a few new apps and continued to improve and update my initial apps. That is encouraging to me, but not really the point of this post. The spike at the beginning of July was from the release of Ez Budget for iPad and a review from TiPb on it.

The things to note in that graph are the general overall decline of sales in September and subsequent peak over the last week. In their conference call, Apple noted that sales of the iPhone at the end of the quarter were much slower due to rumors of the new phone. This seems to fit very well with the above data, as well as anecdotal evidence from quite a few other devs I've talked to.

The recent peak is just slightly higher than the peak in July, and it isn't based on having a new app in the new release list. That is very encouraging to me as a dev. While I expect the last few days to continue to be a "peak" at least in the short term, I think the new normal will be well above the old levels. I hope/expect to continue the upward trend that was broken at the beginning of September as I continue to improve my apps, and now thankfully as Apple has gotten back to selling a lot of iPhones.

Another thing this chart tells me is that I need to get some apps out for Android as well. The trough from lower iPhone sales probably would have been filled by sales of Android phones during that time period. I am currently working on an Android version of my budgeting app, so once that comes out I'll be sure to do a comparison post.

If you've read this far and are interested in the mobile app market you may want to check out my newsletter. It's periodic emails (no more than 1-2 a month) on mobile app sales and the different markets.

10 comments:

  1. Any team, which develops app for B2C, should have a proper execution plan of marketing. App sales would increase based on budget spent on ads. - iphone app developers

    ReplyDelete
  2. Thats good news for iPhone app developers all over the world. Because of the new release of iPhone, the sales and the apps requirements will also increase. To all mobile app developers in any kind of app, the development process is so important. That will give you the ROI you expect.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. That is the very important message you have shared with us, I have need this post, Thanks for share!!!Ecommerce Web Designer

    ReplyDelete
  6. Even iPhone5 sales also followed the similar pattern as that of iPhone4s. Many enterprises have embraced iPhone4s for their enterprise mobility strategy. However, enterprise app developers need to developer apps to run in both versions.

    ReplyDelete
  7. Really good news for our innoppl mobile app developers in Atlanta. Thanks for the post. Its b2c or B2B app, the strategy will go places. App discovery is not the simplest thing to do. One who has the success in that, they will reach the market easily and gain the value

    ReplyDelete
  8. Thanks for the important post of information. Our orange949 app developers miami are really practice well in app discovery process. Customers not only get their development also get the app discovery for their apps.

    ReplyDelete
  9. Apple’s App Store average of 200,000 programs — or around 550 per day become available. Just over six years after its launch, the App Store is home to over 1.2 million applications. Thus you can analyze iPhone app sales market capture over these year of Mobile Application Development

    ReplyDelete
  10. That is why still IT company has chances to iPhone app development for iPhone 4s.

    ReplyDelete